Big news for the future of sustainable supermarket packaging! @colessupermarkets is paving the way by permanently ending their wildly popular Little Shop collectables as part of their new sustainability campaign.
Coles’ chief marketing officer, Lisa Ronson said that while collectible toy programs like Little Shop and Stikeez have been popular with customers, they no longer align with the supermarket’s sustainability ambitions.
Coles has previously stated an ambition of being Australia’s most sustainable supermarket which means they’re taking their commitment to reduce unnecessary plastic very seriously.
What do you think of this news!?